21 South Music at SXSW 2024
![](https://images.ctfassets.net/j15ssnhk57w3/3j8PRuhZeyXhZjOxkACpm1/78e9cdaefb445b93de8d64677cd1097c/sxsw-2024.png?q=75&w=1920&fm=webp)
SXSW
Music + Ads: Breaking Through In An Ever-Changing Landscape
21 South founder Boyd McDonnell speaks on a panel at SXSW 2024 – Music + Ads: Breaking Through In An Ever-Changing Landscape
This panel explores the power of music in advertising, through the lens of a music supervisor, agency business affairs exec, artist management ad exec, & founder of a custom music house.